Tuesday, March 27, 2012

New Study: Millennials Prefer Car “Access Over Ownership” | TheCityFix

New Study: Millennials Prefer Car “Access Over Ownership” | TheCityFix: "Here are some key findings from the study:

  • 55 percent have actively made an effort to drive less, compared to 45 percent in the same 2010 study
  • 78 percent say owning a car is difficult due to high costs of gas and maintenance
  • 53 percent  would participate in a car-sharing service, like Zipcar – mobility and convenience is still important
  • Millennials are the most likely age group to participate in the “sharing economy” (67 percent would participate in media sharing and 49 percent in home/vacation sharing)
  • 40 percent  say they would participate to save more money for retirement or buying a home"


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